Finding the right base makeup shade has become more challenging as more shoppers move online. Without in-store swatches, many rely on guesswork, screenshots, or lighting tricks that rarely give ...

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

Finding the right foundation match for darker complexions can be difficult to say the least. Growing up, I always struggled to find the perfect product. More often than not, I had to work with an ashy ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

We all know how confusing it can be to find the perfect foundation. As well as deciding on the right formula according to your skin type, coverage needs and preferred finish, you then have to undergo ...

The brilliant minds at Prescriptives have discovered the perfect foundation formula. More accurately, they’ve figured out how to best customize it (with an online video chat that determines your color ...

When you're shopping for foundation, a solid color match needs to take top priority. But we've all made the mistake of picking a foundation that looks great on our cheeks, only to discover that it's a ...

As a beauty journalist, I'm lucky enough to try a variety of beauty products, cherry-picking the worthy from the waste-of-time. Despite this (not to mention years of wearing makeup), I've never found ...

Explore a foundation shade comparison featuring the lightest and darkest shades from my collection as two different formulas ...