Drugmaker Novartis’ Super Bowl ad explained that prostate cancer screening starts with a simple blood test, aiming to dispel ...
(CNN) — If you watched the Super Bowl, you probably saw commercials featuring NFL players telling America to “relax your tight end.” The campaign from drugmaker Novartis — called “Relax, It’s a Blood ...
A Super Bowl ad used NFL tight ends to promote a finger-free prostate cancer screening. The ad, starring players like Rob Gronkowski, played heavily on humor to encourage men to get a PSA blood test.