FIFA has defended its controversial FIFA Forward Enterprise (FFE) proposal, insisting 'nobody is selling football' after an extraordinary backlash culminated in UEFA's 55 member associations

The Asian Football Confederation (AFC) President Shaikh Salman bin Ebrahim Al Khalifa has welcomed the withdrawal of the proposed FIFA Forward Enterprise (FFE...

Even though the World Cup just ended, FIFA has managed to keep itself front and center of the global sports discourse this week.

FIFA president Gianni Infantino said the move was "a golden opportunity to greatly increase the development of football around the world" that would fund infrastructure and national team building."

It follows European confederation UEFA and Concacaf, the confederation of North, Central America and the Caribbean, rejecting the plans.

"Money matters, but it must never become everything," Sepp Blatter said of FIFA's plan to bring in private investment.

FIFA president Gianni Infantino has announced that he's withdrawn his controversial FIFA Forward Enterprise plan to bring private investment into the World Cup after worldwide consternation and significant protest.

Just days after FIFA made the bold announcement that it was set to create an investment vehicle, FIFA Forward Enterprise (FFE), that would control the governing body’s commercial operations — including the sale of broadcast rights to events like the World Cup — and subsequently seek private investment in exchange for equity in FFE,