Purple shampoos tend to come in a violet bottle, but many users are surprised to find that the formula itself is unmistakably purple too. That's for good reason — purple is directly opposite yellow on ...

Amazon shoppers say a top-rated shampoo is 'as good as a trip the salon' and have hailed it a 'saviour' for blonde or highlighted hair. The Fanola No Yellow Shampoo has received over 70,000 five-star ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

One Amazon customer said: "BUY THIS RIGHT NOW. Don't scroll any further, just buy it." Bleach blonde shoppers have been heaping praise on a purple toning shampoo that banishes brassiness after just ...