Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for ...

Facebook advertiser revenue has increased by over a quarter (28.3 per cent) in the first two quarters of the year, research by Kenshoo Social has found. The research also found that conversions have ...

In this guide, we discuss the most common errors encountered during audits, explaining them in a practical format with clear ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...