McDonald's Corporation MCD is leaning heavily on Extra Value Meals (EVM) as it works to stabilize and rebuild customer traffic heading into 2026. Management has been clear that value is not a tactical ...

McDonald’s posted same-store sales growth of 3.9% in the U.S. during Q1 2026, marking its fourth-consecutive quarter of ...

McDonald’s lost the trademark rights to its “Extra Value Meal” moniker – and now it’s fighting to win them back. The United ...

McDonald’s has started to find the right value equation after throwing everything out there for the past year and a half. Same-store sales during the fourth quarter grew 6.8%, including positive ...

McDonald’s spent some of 2024 and all of 2025 trying to find the right value equation to win back lower-income consumers who represent a bulk of the chain’s business. It almost seemed like the company ...