Email and SMS marketing complement each other well. Here’s how to use both for your small business.

ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global email users surpassing 4.7 billion, it offers unmatched reach and measurable ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

In this episode of The Digital Experience, Dom Nicastro, editor-in-chief of CMSWire, sits down with Brianna Langley Henderson, marketing manager for Bailey International. The conversation dives deep ...

In a digital era where email inboxes are battlegrounds for attention, how can B2B marketers not just survive but thrive? In this episode, Matt Treacey, known for his unique approach that combines ...

Email marketing is still among the most efficient and cost-effective digital marketing avenues. It enables companies to reach their audience directly, drive product offerings, and foster long-term ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...