20 Years of Elf on the Shelf: How a Family Tradition Became a Christmas Phenomenon

What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...
Atlanta Magazine

Atlanta-based Elf on the Shelf celebrates two decades of holiday magic

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...
The Atlanta Journal-Constitution

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

What the Elf on the Shelf company does the other 11 months of the year

If Christa Pitts doesn't RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf - by way of Santa Claus, ...

Amazon 'fixes' Alexa speakers to stop them from ruining Christmas for kids

Amazon's Alexa has been updated to protect the magic of 'Elf on the Shelf' for children. Previously, the smart speaker revealed the secret that parents move the elf. Now, Alexa provides a magical ...