Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running ...

Select users outside the US are seeing different pricing, with differences of up to 17%.

Targeted discounts might be coming to the PlayStation Store.

Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.

Gamers question fairness after new pricing approach quietly appears on popular console store.

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games ...

A recent report from Consumer Reports found that some retailers experimented with artificial intelligence that could change prices for the same item depending on factors like demand or consumer data.

Attorneys at Wiley Rein LLP discuss federal and state efforts to address dynamic pricing, also known as algorithmic or ...

Lawmakers in Harrisburg are looking at bills to tackle dynamic pricing.

A new bill would prohibit changing prices within a 24-hour period.