Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

FORT MYERS, Fla.--(BUSINESS WIRE)--VeraData- a private company providing deeply insightful data & marketing services to more than 100 of the largest charities in the world- is discovering a new ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Are you a print subscriber? Activate your account. By Jeanine Poggi - 1 hour 2 min ago By Ethan Jakob Craft - 1 hour 51 min ago By Mike Juang - 2 hours 4 min ago By Ad Age and Creativity Staff - 2 ...

Small businesses invest in marketing to increase revenue and accelerate growth. To ensure that you spend your budget to best effect, you must identify and manage all marketing expenses. Marketing ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Property resource database provider and 2018 HW Tech100 winner ATTOM Data Solutions announced the launch of ATTOM List, a new online marketing list creation platform. The company explained that the ...

A new service has launched for list managers. Direct Marketing Information Online (DMIO), Palm Beach, FL, is a data card transmission service for list managers and owners. The service transmits a ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...