OTT giant Roku will acquire the demand-side platform (DSP) dataxu for $150 million, the companies said Tuesday. The deal, which is a mix of cash and stock, will strengthen Roku’s self-serve ad buying ...

Roku, which has evolved beyond streaming boxes and dongles to become a force in streaming advertising, has acquired ad-tech firm Dataxu for $150 million in cash and stock. The deal is expected to ...

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for ...

Streaming media firm Roku has agreed to acquire Boston-based dataxu, a video advertising platform that enables marketers to plan and buy campaigns, for $150 million in cash and stock. By Georg Szalai ...

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BOSTON, July 19, 2017 (GLOBE NEWSWIRE) -- DataXu, the leading provider of programmatic marketing software, today announced the DataXu Validated Inventory Marketplace. The DataXu Validated Inventory ...

Dataxu is partnering with Philippines-based digital out-of-home provider Aircast to offer brands and agencies the ability to buy outdoor media programmatically in Southeast Asia for the first time.

Roku is buying demand-side platform Dataxu for US$150 million in cash and stock, as part of a growing movement from TV platforms to build inhouse advertising capabilities. The acquisition agreement ...

Roku, which has evolved beyond streaming boxes and dongles to become a force in streaming advertising, has acquired ad-tech firm Dataxu for $150 million in cash and stock. The deal is expected to ...