Who needs what we’re selling and why? Discover the answers to those two questions and it’ll shape your marketing strategy into something that has a direct and powerful impact on your bottom line.

It took approximately two months for Hershey to rework the GCIC experience into the HIN and, over the past six months, the system capabilities have been constantly refined and expanded. The company ...

Artificial intelligence (AI) is reshaping how businesses interpret the Voice of the Customer (VoC), elevating customer feedback to actionable insights for product enhancement and proactive service.

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...