Innovation flourishes not because people collaborate more broadly but because the right people fall into productive orbit ...

A human-first approach to AI offers a practical path forward and rests on three principles any organization can adopt.

Creative work has always depended on friction; the discomfort that comes when opposing forces are allowed to collide rather than be smoothed away.

AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

What we recognize as creativity in AI is actually coming from a source we’re intimately familiar with: human imagination.

Add Yahoo as a preferred source to see more of our stories on Google. Unleash your inner creative genius by exploring some of the unusual traits that are often linked to creativity. These traits might ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...

A conversation with marketing experts Kathryn Jacob and Sue Unerman on thinking outside the box every day. We all know that innovative thinking is vital to individual, team, and organizational success ...

Seated on the stone floor of a medieval fortress in Italy's Tuscan hills, students rip thin, one-inch strips of fabric. They then knot the strips together to create extra chunky yarns. With these ...

What if picking up a paintbrush, dancing to music, or learning a new game could help your brain stay biologically younger? A new study in Nature Communications suggests exactly that. Creative ...

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...