Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

The Drum’s World Creative Rankings 2026 are now live, delivering the industry’s most comprehensive analysis of creative performance across the global awards landscape.

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Nowhere is that more true than in Out of Home (OOH). Unlike most channels, OOH doesn’t interrupt content, it is the content. It’s public space storytelling, sponsored by brands. And because it’s ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

The First System to Fuse Automated Market Wide Creative Scoring with Pre-Click Playable Intelligence. Training AI to ...

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

A Twin Cities ad exec believes 2025 is ‘the year of the independents’ Jennifer Spire, CEO and partner at Minneapolis-based creative agency Preston Spire, said her marketing operation isn’t for sale ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Alison.ai introduces Preflight Plus, a tool designed to evaluate video ads before they go live. By applying its Creative Genome technology to structured performance frameworks, the platform helps ...