Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Data analytics company Euromonitor International has today revealed its top Global Consumer Trends for 2026, with the annual report identifying four global trends that highlight crucial shifts in ...

Global payments leader Mastercard has released the Consumer Shopper Snapshot 2025 report, which has been built based off a ...

Many consumer product (CP) companies today find themselves caught between two worlds: the market they were built to serve and the one they have to navigate right now. Success no longer comes from ...

Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Dialogue AI is revolutionizing the $140B research sector by replacing static surveys with live AI interviews. Get deep, automated consumer insights at scale.

Not only low-income shoppers are hunting for deals these days. Better off consumers are also flocking to discount stores to save a few bucks. Since 2021, budget retailers have seen a large influx of ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...