With 8+ years’ experience, expert Filippo Marchesani reveals the hidden systems driving online behavior and provides ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Online - Over the past decade, the growth of the digital economy has fundamentally transformed how consumers approach purchasing decisions. Whether buying ...

Let’s face it. We are not rational, and we are not logical. We are emotional creatures, and it is this emotion that drives our behavior and decisions. As consumers, we would very much like to believe ...

When a company announces it has been named one of the most trusted brands, the label usually sounds impressive and honestly kind of comforting but a lot of shoppers still pause and wonder what was ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...