The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

FOMO works because it targets emotion rather than logic, encouraging consumers to act quickly before they have time to fully ...

As social media becomes the core domain of information interaction in the era of big data, the emotional information contained in the vast amount of user-generated content provides an unprecedented ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...