Willow Smith is making a strong case for colorful eye makeup once again. In a series of new Instagram Story selfies, the singer showcased an ethereal beauty look built around vibrant electric blue ...

Add Yahoo as a preferred source to see more of our stories on Google. If you're looking to upgrade your makeup looks for 2025, eye makeup is the way to go. Although we're all guilty of skipping the ...

Now is the season for bold color from head to toe, and that includes kicking up your eye makeup to a whole new level. Use bright hues and eye-catching graphic liquid liners to enhance your beauty look ...

It’s the season of maxxing, and the latest thing to get optimized on social media is eye color—more specifically, the best makeup for specific eye colors. If you’re old enough to remember the era of ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Hooded eyes benefit from strategic placement, with eyeshadow blended slightly above the natural crease ...

It’s the summer of maxxing everything, and the latest to get optimized on social media is eye color—more specifically, the best makeup for specific eye colors. If you’re old enough to remember the era ...

The good news? Contrary to what many of us were taught during the frosted eyeshadow era, you don’t need to reach for blue makeup to make blue eyes stand out. In fact, makeup artists often recommend ...

It’s about to be a very colorful year. Backstage at Anna Sui, models’ lashes were coated in layers of turquoise mascara, while at The Blonds, models sported dramatic, feathery falsies saturated in a ...

The makeup artists, trend forecasters, and retail buyers we spoke with echo similar sentiments, while the rainbow-colored eye shadow and pastel lips on the spring 2026 runways seem to indicate a ...