Turn happy hour into a magic trick with this color-changing butterfly margarita—a stunning pink-to-purple cocktail that’s ...

A century after Erwin Schrödinger sketched out a bold vision for how we perceive color, scientists have finally filled in the missing pieces. A Los Alamos team used advanced geometry to show that hue, ...

Sherwin-Williams has announced its 2024 Color of the Year: a calming and muted shade of blue. Forming part of the paint company's annual color trend report for 2024, Anthology: Volume One, Upward SW ...