Every year, in the late winter and early spring, anglers across the country rig up their rods, line them across the front deck, and regardless of what lure is tied on, there's usually one common ...

Is color important for catching bass? Very important, say the touring pros. But Robb Line of Snap Tail Lures thinks the real secret to catching more bass is understanding that fish are more likely to ...

Most waters are cold and muddy, a far cry from the condition one normally associated with bass fishing. But, bass can be caught under these conditions. All it takes is a slight change in lure ...

As a long time creative marketing professional, I couldn’t help but see the news of Pantone’s 2025 color of the year, Mocha Mousse. But as an even longer time bass angler, I couldn’t help think I’ve ...

Folks say the bass here on Kentucky Lake are so smart they even commissioned a movie. But ”The Color Purple” really wasn`t about plastic worms. While Chicagoan Bob Gusanders wanted to try some ...