Once a company is up and running successfully, and is ready to scale, one strategy to keep the business relevant in the current marketplace or boost sales is to find ways to expand and diversify the ...

While part one established the strategic value of defining target client profiles and building a thoughtful client segmentation model, the real transformation begins when firms put those insights into ...

A Blyth-based branding agency has strengthened its creative, technical and management teams with four new appointments.