How annoying are banner ads? You know, those ubiquitous advertisements that drop down in your face when you open most news sites? The worst are the ones that expand when you scroll over them, forcing ...

Regionally, average CTRs for standard banner ads were highest in Latin America (0.25%) and lowest in Australia/New Zealand (0.08%). The North American average of 0.14% was slightly below the global ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

A new survey from New York-based AdKeeper (Scott Kurnit of About.com) and 247realmedia.com reports that the primary reason people don’t click A new survey from New York-based AdKeeper (Scott Kurnit of ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...