Mr. Healy is the deputy Opinion editor. After 61 focus groups for New York Times Opinion, listening to voters on the Biden presidency, Donald Trump and Kamala Harris, and holding sessions with police ...

What happens when you bring real users into the room before launching a product or redesigning a brand? We recently conducted three usability-focused group sessions—one for a major real estate ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...