Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...

Charmin Ultra Soft Smooth Tear is Rolling Out to Stores Now for a Smoother and More Enjoyable Go CINCINNATI--(BUSINESS WIRE)-- Charmin has been secretly testing a big innovation for their Ultra Soft ...

Charmin helps Prevent the Dump, proving that a superior wipe is just as important as a swipe CINCINNATI--(BUSINESS WIRE)--Charmin knows that when it comes to dating, first impressions matter – even in ...

You can never have too much of a good thing—especially when it comes to toilet paper. That’s perhaps why Charmin just dropped the Forever Roll, its biggest roll yet. Available online and in stores, ...

CINCINNATI – Procter & Gamble announced Monday a breakthrough in technology that will change the shape of toilet paper in its Charmin Ultra Soft rolls. The redesign involves replacing the traditional ...

CINCINNATI--(BUSINESS WIRE)--Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the ...