Running a successful business goes beyond creating a valuable product or service. Identifying functional pathways through which these products can reach customers is equally vital. These pathways are ...

Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...

Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

When a technology vendor pursues an indirect selling model, the company's effort to recruit and cultivate partners is called a channel strategy. This glossary provides some terms of the trade for ...

A partner account manager is a job title within a vendor organization that uses channel partners to sell its products or services. A vendor may employ one partner account manager or a team of channel ...