A marketing executive who paused his career for a decade to homeschool his neurodiverse daughter contemplates how to reenter ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Engaging students with course materials is a challenging aspect of teaching in higher education. This problem is particularly prevalent in graduate-level classes, where students from different ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Panhandle Real Estate Investments has released a case study describing a Southport, Florida transaction involving an ...

When I was a faculty member, case studies were one of my favorite tools in the classroom. They invited students to wrestle with real-world problems, practice decision-making and see how abstract ideas ...

In California’s Cupertino Union School District (CUSD), assessment isn’t just about measuring learning—it’s part of it.