What made Amazon different wasn’t just its ability to acquire customers. It was a focus on building relationships. This ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...

Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

Email has developed a bad-boy reputation as a blanket direct marketing method. The ‘spray and pray’ approach to business acquisition has resulted in customers opting out in their droves and the ...

A transactional behavior model might seem appealing and like a fast route for businesses, but it comes with risks. Relationships are important to customers, and they quickly notice when the company’s ...

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Effective strategies matter: From building relationships on shared values to empowering customer service teams, offering ...

In an era where customer expectations are higher than ever, integrating artificial intelligence (AI) into client relationships has become a game-changer. AI can significantly enhance client ...

In a hybrid team, people lead and AI accelerates. That means people define taste, share a vision and set the strategy. This ...

If you’re building links using the same tactics you were years ago, it’s time to take a fresh look at what actually works today. (Hint: It’s definitely not paid guest posts.) Still chasing link ...