This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The beginning of a new year creates a natural pause for reflection. For C-suite executives, ...

Semantic brand equity ensures LLMs and AI search engines recommend your business. Our guide reveals how AI perceives and ranks your brand.

We spend lots of effort choosing the words that convey every nuance about our product or service. We choose colors, just the right shade of green, to invoke a particular sensation in our advertising.

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

“There is no truth, there is only perception.” – Gustav Flaubert. And my favorite: “There is no fixed physical reality, no single perception of the world, just numerous ways of interpreting world ...