Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

The notion of “brand equity” has long been of great interest to marketers, as evidenced by the number of books and articles on branding that have appeared both in the business press and on this very ...

Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, consumers are bombarded with countless choices and endless information. The result? A growing emphasis on ...

Opinions expressed by Entrepreneur contributors are their own. In our hyper-competitive digital age, brand equity is more important than ever. Switching brands is easy and customer reviews are ...

Jackie Shoback is cofounder and managing director of 1414 Ventures, an early-stage venture capital fund focused on digital identity. In the current data-driven economy, fostering growth, profitability ...

"There is nothing so useless as doing efficiently that which should not be done at all." - Peter Drucker: Managing for Business Efficiency, HBR 1963 We live in a haunted marketplace, populated by the ...

Brands grow by becoming the language of lived experience. Disney's magic scales seamlessly, unlike Uber's fragmented growth. Titan's journey shows the importance of adaptive semantic scaling. Most ...

Did you know Coca-Cola was, until recently, considered the most valuable brand in the world? The value of a brand is called “brand equity.” There’s even a dictionary definition for it: “The commercial ...