I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...

Barbie and Ken: Canadian actor Ryan Gosling and Australian star Margot Robbie on the pink carpet – Copyright AFP INDRANIL MUKHERJEE Barbiemania is infusing through ...

Prices for used Mattel Barbie Dream Cars have skyrocketed since last July thanks to the hit "Barbie" movie. To make these high-demand treasures once again attainable, General Motors’ CarBravo, with ...

Check out the Barbie Shop, plus get tickets to see “Barbie the Movie,” with Margot Robbie and Ryan Gosling. Shop for iconic dolls, toys, and other Barbie themed products including Barbie Airplane ...