It was 100 years ago today that the company currently known as the Bayerische Motoren Werke was first registered, though it would be more than a decade until it started churning out cars. Nevertheless ...

BMW Motorrad's concept guides the rider through turns. A wraparound visor replaces the instruments. It's so safe, no helmet is necessary. Share on Facebook (opens in a new window) Share on X (opens in ...

The independent study features similar styling details to BMW’s Vision Driving Experience prototype. The first Neue Klasse ...

On the occasion of its 100th birthday last year the BMW brand showed off a wild concept called the Vision Next 100. This year that far-forward-looking show car with the fully enveloped wheels has ...

BMW is undergoing a revolutionary transformation, completely shedding its traditional image. The automaker is introducing a new design language called Neue Klasse across its entire lineup, ...

BMW loves the idea of a two-wheeler so safe you'll never have to wear a helmet again. The company tried once upon a time with the C1 — a scooter with a roof, a windshield, and seatbelts — but it ...

BMW has unveiled an ultra-futuristic self-driving car with two driving modes, Boost and Ease. Yesterday (March 7th), BMWturned 100. The carmaker kicked off it's centenary celebrations with a campaign ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain, ...