“Augmented Reality” means that holding black-and-white squares in the magazine up to a computer’s camera triggers online content, thus augmenting the reality of a print magazine with the promise of ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...

Some may say that print is dying, but that's not exactly the case. It turns out that print magazines can still find new ways to be innovative in ways we never imagined possible. Don't believe me? Then ...

Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company?s ongoing efforts to drive consumer interaction. The company teamed up with ...

Print-triggered augmented reality advertising is coming to VR headsets. HTC has just launched a new capability that can integrate physical print content into virtual reality environments. The ...

Sign up for The Media Today, CJR’s daily newsletter. A post on Techcrunch Europe yesterday alerted us to an experiment by the German daily Sueddeutsche Zeitung to ...

The activity, which launched on Monday, will include a major two week TV campaign - including peak domination on ITV1 this evening - high density Out of Home advertising, a major digital campaign, a ...