I’m often asked when is the best time to trademark a new business or product name. On one hand, entrepreneurs feel pressure to register a trademark right away before anyone else starts using the name.

“Submitting an incomplete trademark application is one of the most common mistakes applicants make. Missing essential details can lead to delays, rejections, or even the abandonment of the application ...

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Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.