Apple’s tightly choreographed iPhone launch calendar may be headed for its biggest shake-up in more than a decade, with ...

Apple may change its iPhone launch strategy starting in 2026, moving to a biannual release schedule. According to Mark Gurman ...

Apple is rumored to follow a new dual-launch strategy, which could then split Android flagship launches as everyone tries to ...

In September, Apple will launch the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and an all-new model that’s especially slim and is nicknamed iPhone 17 Air. Here’s everything that will happen between ...

Writing in Bloomberg's Power On newsletter, Gurman claims that Apple will stick with its pattern of releasing four phones during this year's fall event: two Pro ...

Apple announced the date of its next big event, set for Tuesday, Sept. 9 at 1 p.m. ET/10 a.m. PT. The event, dubbed as "Awe dropping," will be streamed on the apple.com website. The tech giant did not ...