Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Apple delivered some of its most memorable advertising campaigns in 2025, blending storytelling, humor and technical innovation. From emotional tributes to playful satire, the tech giant demonstrated ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Apple/Future It's ...

Apple will pay $250 million to settle a class action lawsuit accusing it of false advertising and unfair competition after ...

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Credit: Jakub Porzycki/NurPhoto via Getty Images Over a year ago, Apple removed its ads ...

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had ...

An advertising watchdog said Tuesday that Apple went too far with marketing that touted the availability of Apple Intelligence features that weren't released when the ads were broadcast. The National ...

TL;DR: Apple Maps may soon introduce paid promotions in a similar vein to Google Maps, allowing businesses like restaurants to feature more prominently in search results. The results could be made ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...