For e-commerce and retail app marketers, the fourth quarter is make-or-break: large marketing budgets meet high shopping ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Mobile isn’t the future. Mobile is now. For leading brands like Starbucks, that’s an important reality. So important, in fact, that it’s compelling the coffee behemoth to rethink its entire business ...

Gone are the days of app growth at any cost. Gone are the days of unlimited budgets. Gone are the days when simply getting more users was enough to succeed. That was all yesterday. In our latest ...

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases and ...

Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) is a wrap. Held on November 27th, the twelfth edition of the event reached a new high ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Viki Zabala is director of marketing at Fiksu, developer of the award-winning Fiksu for Mobile Apps Marketing Platform. To be successful, users must discover your game, install and then engage with it ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store ...

If intense rivalry over handsets, operating systems and pricing plans was not enough for key players in the mobile world, add mobile applications as the new battleground for gaining customer mindshare ...