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App measurement in a privacy-first world: How AppsFlyer helps teams understand app performance

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...
Business Wire

New AppsFlyer Report Shows Uplift for eCommerce Apps as Consumer Purchasing and Marketing Spend Experience Significant Global Growth

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable ...
Business Wire

Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs According to New AppsFlyer Report

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released its State of Gaming App Marketing for 2023, an in-depth report on key gaming trends for app developers, marketers and game studios to utilize ...
CoinTelegraph

UAE saw 41% increase in crypto app downloads in 2024 — AppsFlyer

Crypto app downloads in the UAE reached 15 million in 2024, with a record 2.8 million installs in December, driven by market trends and adoption. Data from app analytics platform AppsFlyer shows that ...
VentureBeat

Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...