Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...
Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...
As Amazon ramps up its efforts to woo ad dollars that once were earmarked for traditional TV, it is also luring ad executives who tried to capture that money for TV networks. Krishan Bhatia, ...
A new adtech startup called Gigi wants to help brands with streaming TV ads on Amazon. The firm aims to make it easier for marketers to use Amazon Marketing Cloud, the e-commerce giant's data clean ...
Amazon saw advertising sales grow 27% year-over-year for a total of $14.6 billion in the Q4 2023 period ended Dec. 31, per an earnings release. The company’s overall net sales increased 14% to $170 ...
Amazon Prime Video will introduce commercials to subscribers next month. Subscribers to the service, included in Prime, can pay an additional $2.99 per month to avoid ads. The new subscription tier is ...
Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...
Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase from the same period in 2022 – a result better than forecasts predicted by ...
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