The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, according to J.P.Morgan analyst Doug Anmuth.

Amazon stock is flashing buy signals despite an expected Prime membership price hike. Here’s why analysts say AMZN remains a smart long-term investment.

"Planning ahead, picking up a few gifts on your holiday list, especially when it qualifies for some of the items that will be impacted most by tariffs like toys, is really going to help you stretch your budget and avoid going into debt, racking up a bigger balance on your credit card," Woroch said.