Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

LONDON—When it comes to commissioning original streaming programming, Netflix and Amazon returned to dominance in the latest quarterly report from Ampere Analysis. Original commissioning, has been ...

Your weekend watchlist is about to get a major upgrade with an exciting lineup of fresh OTT releases arriving across Netflix, ...

Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars, but in at least one instance, they’re ready to team up. Amazon will give advertisers the chance to buy up ...

Acquiring Netflix Inc. (NASDAQ: NFLX) could give Amazon.com Inc. (NASDAQ: AMZN) a platform to market Prime that it could not find anywhere else. That would help Amazon protect its core business until ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...