Alexa just got a little more… mouthy. Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is ...

After launching three Alexa Plus personality styles last month, Amazon on Thursday introduced a fourth option, Sassy. The new Sassy style joins the existing lineup of Brief, Chill and Sweet. Changing ...

Alexa Plus now offers four distinct personality options in addition to its default. The newest option, Sassy, will deliver “playful sarcasm and occasional censored profanity.” Security checks are ...

Until now, Amazon’s voice assistant has kept things clean. But a new update this week has given Alexa+ a potty mouth, if you so choose. Amazon is calling this new personality the “sassy” mode, saying ...