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Chris Hemsworth Thinks AI Is Trying To Kill Him in Amazon's Super Bowl Ad

Amazon bets on celebrities and humor to promote Alexa+.

Amazon ad revenue rises 17% to $21.3 billion in Q4

Amazon shares sunk more than 7% in after-hours trading on Thursday despite the tech and e-commerce giant reporting a 14% increase in revenue in its fourth quarter. Advertising services revenue, which includes sales to sellers,

Amazon's advertising business is becoming increasingly important

Amazon is quietly building itself into an advertising powerhouse. The FactSet consensus calls for $21.2 billion in advertising revenue in the fourth quarter, up 22.4% from a year before. That would mark a slowdown from the 23.
Adweek on MSN

Amazon opens its ad stack to AI agents with MCP rollout

At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.
The Hollywood Reporter

Amid CES Kickoff, Amazon Is Ready to Power Up Its Sports Advertising Business

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex Weprin Senior Editor This week the Consumer Electronics ...

Amazon's Valuation Makes No Sense

AWS growth, AI investment, ads expansion and retail margin gains. Click for this AMZN stock update and earnings preview.