Many of the major problems facing educators today, in Africa and around the world, revolve around student motivation and engagement. In several African countries, this is reflected in a need to go ...

Gamification — the strategic application of game-like elements in non-game contexts — is fast becoming a cornerstone of digital user experience. As businesses race to capture attention in a saturated ...

African mobile gamification startups are attracting millions of dollars of investment. What is the reason behind this? With the number of African gamers in the mobile sector projected to reach 186 ...

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As this innovative approach gains traction, the implications for customer relationships and sales growth are profound, inviting stakeholders to consider its broader impact on the retail landscape.

As a kid playing 80s- and 90s-era strategy games on the family PC, Adrian Hon secretly entertained the idea of designing video games of his own. Deterred by his middle-of-the-road math skills, he ...

Vodacom’s VodaBucks rewards program was recognized as the “Best Gamification Worldwide for Loyalty Enhancement” at the 2025 International Loyalty Awards in Dubai. The International Loyalty Awards, now ...

Have you heard of gamification? You may not have, but even so, it is likely that you have encountered it. Gamification is when everyday interactions in nongame contexts, such as shopping, are turned ...

In several African countries, the problem of student motivation and engagement is reflected in a need to go beyond the ''chalk-and-talk'' style that has been in use for decades to achieve robust ...