It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

The insurance industry relies heavily on constantly growing its clientele. An insurance agency is a great business to own because your customers need to renew their policies every year. This creates ...

Cold calling in the insurance industry is about as popular as a root canal on a Monday morning. If you're still dialing for dollars and hoping for the best, you're fighting an uphill battle with one ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

When most people hear the words “like a good neighbor,” their mind immediately fills in the rest of the sentence with “State Farm is there.” State Farm has spent tens of billions of dollars on TV ...

COSMOS Insurance’s new advertising campaign reminds us that when it comes to protecting what matters most in our lives, what we truly need is the right insurance plan.Through five humorous digital ...

Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients. Microsoft ...

The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life. Opinions are the author’s own. Providing trusted and in-depth information for customers has always been a top ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per ...