A well-designed, well-tuned relational database has long been essential to a good database marketing system. However, over the past few years a different type of database, a columnar database, has ...

A sales database is a computer software program used to store information about prospects and customers. Companies and salespeople have used them since the technology emerged in the latter part of the ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.