Bjørn Gulden, who assumed the CEO role at Puma in 2013, is stepping away from the company. “My current contract with Puma ends [Dec. 31] and after 9 years I have decided not to renew,” Gulden said in ...

Established by the brother of Adidas founder Adi Dassler, Puma is headquartered in the same region of Germany and the two have been rivals for decades. Puma is a much smaller company than Adidas, ...

According to Law360, adidas has recently filed a lawsuit against rival footwear and apparel manufacturer PUMA over a pair of soccer cleats that the German-based label is claiming to be infringing on ...

Jennifer Aniston, Jennifer Lawrence, and Katie Holmes are all wearing the Gen Z-led retro sneaker trend. Brands like Adidas, Puma, and Nike are bringing back slim, low-profile sneakers inspired by ...

Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit By Helen Reid LONDON (Reuters) -Adidas and Puma are likely to hike prices for running shoes and sportswear in the ...

In the U.S., the competition between Nike and adidas for sportswear supremacy is strictly business. But in a small town located in Germany, the beef between adidas and Puma goes deeper than just ...

Adidas has appointed Bjorn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January. Gulden will replace Kasper Rorsted, Adidas' CEO ...

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for ...

Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival’s comeback. Norwegian Bjørn Gulden, 57, will become CEO of Adidas ...

BERLIN – Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout from its ...