Longtime collaborators Bape and Adidas are switching things up from their typical lifestyle-focused collections for their next project. This time, the streetwear brand is bringing its signature ...

Adidas has been leading soccer's expedition into lifestyle sneakers for years, a trend that only looks likely to grow ...

PORTLAND, Ore. / NEW YORK (August 2, 2017) – adidas and Major League Soccer today announce the extension of their long-term partnership through 2024. Marking adidas’ largest investment in soccer in ...

Representational Adidas expects soccer's increasing appeal among consumers globally to be a trend that lasts into 2025, after sales of its jerseys in connection to this year's soccer tournaments ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

They're all gone. Every one of the four cleats that made Adidas soccer what it was have been discontinued. Predator? No more.11Pro, Nitrocharged? Erased.F50? Goodbye. Timed ahead of the Champions ...

When the world's best soccer players take the field in June, you can expect the clash of logos in World Cup 2010 to be as heated as the teams going toe-to-toe. In one corner, Germany-based Adidas, the ...

For Adidas soccer, light equals fast. First announced as a concept in 2013, Adidas will now make the sub-100-gram soccer cleat a reality with the launch of the adizero 99g as part of its Soccer ...

Back in my middle school days, the absolute height of fashion was a pair of acid-wash jeans, the bottoms tightly-rolled, and a pair of Adidas Samba indoor soccer shoes. I will save you photographic ...