In this edition of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty, we get an inside look at Adidas’s brand revival.

It's hard to imagine Adidas will come out of this scandal with its brand reputation unscathed. U.S. shares in the company fell 2.6% at the time of the news breaking, Adweek said. Sports brands often ...

Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

Beneath the very public collapse of Adidas AG’s multibillion-dollar sneaker deal with Ye is a private legal battle over a $100 million-a-year marketing fund. The fund, from which Adidas claims the ...

A series of ads for the new Adidas sports bra was banned from the UK for showing images of women’s bare breasts. The ad campaign — which was launched in February of 2022 — features the bare flesh of ...

Portland, Oregon - adidas announces today the launch of a new interactive marketing campaign titled 'MLS Mash-up' centered around the 2006 Major League Soccer (MLS) Cup playoffs. Produced by EVB, the ...

As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping and customer engagement channel. On Black Friday 2017, ...

Adidas Originals has united major names from across the cultural landscape for its “Superstar, the Original” campaign, per details shared with Marketing Dive. Produced by agency Johannes Leonardo, the ...

Adidas chief executive Kasper Rorsted told CNBC on Wednesday hat the sports apparel brand has turned its back on TV advertising. Rorsted explained the company is looking to boost its ecommerce ...

Adidas this week launched its “Pride 2023” swimwear collection, advertising bathing suits on its web site under the “women’s” section with the help of a model that appeared to be male. One of the ...

BERLIN (Reuters) - Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But ...

Nike and Adidas are two of the largest footwear companies in the world. Effective marketing strategies and innovative products have helped these companies outperform the broader apparel industry over ...