Marking the latest iteration of TV ratings during the increasingly complicated and fragmented streaming era, this fall the industry will adopt Nielsen‘s Big Data + Panel, the first accredited national ...
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The NFL 'Strongly Supports' Nielsen's Big Data + Panel, 'More Work' to Be Done on Co-Viewing
As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there's "more work" to be done in terms ...
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