Terrifier outfit Cineverse has acquired advertising technology company IndiCue, accelerating its evolution into a streaming ...

Antitrust lawsuits by many of the nation’s largest publishers are piling up against Alphabet Inc.'s Google, as they look to ...

AppLovin's selloff has highlighted the risks of chasing overpriced stocks at a time of exuberant AI market sentiments. Learn ...

Agency looks to understand the extent of identifying information available to its masked agents It's not enough to have its agents in streets and schools; ICE now wants to see what data online ads ...

What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Dariia Kutsopal, COO of Aceex, looks at the biggest current challenges for ad tech companies, from privacy regulations to ...

Google considered selling off parts of its ad tech business to resolve antitrust concerns in Europe and the US, a lawyer for the company said Monday, but a Justice Department proposal to force the ...

Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype... When AI is a bubble, and talking about AI being a bubble ...

CNBC’s MacKenzie Sigalos joins 'Money Movers' to discuss Google's ad tech trial strategy as the company moves into an AI advertising war. Got a confidential news tip? We want to hear from you. Sign up ...

(ICE) is surveying the commercial advertising technology market for tools capable of supplying location data and large scale ...